Explore BrainMass

Project Management at Winsome Manufacturing

You are a manager at Winsome Manufacturing Company, a company that produces plastic storage containers and sells them to the home consumer through home sales events. At the company's quarterly meeting, the head of marketing described a new product to be introduced in the first quarter of the next fiscal year, approximately nine months from now. The product will be a multiple container system that requires minimal cabinet storage space in the consumer's home; it is similar to a competitor's product but will have significantly more features. This product will open new markets for the sales channel, lay the foundation for add-on products, and generate new revenues. You have only seen preliminary sketches of the potential product but are very excited by the new product.

The project will require participation from the design, production, purchasing, shipping, sales, and marketing departments. Winsome Manufacturing will be done in house. The project manager for this project has not yet been selected, but that decision is expected to be made in the next week.

You have been asked to come to a preliminary project initiation meeting that will result in the identification of the project sponsor and creation of the project charter. In preparation for the meeting, answer the following questions:

Who are the project stakeholders? How will they be involved in the project?

Who should be the project sponsor? Why?

From which department should the project manager come? Why?

What are the expected results of the project/

What is the project charter? what value will it add? What problem will it solve,
and what are the ramifications for not doing it?

Answer the questions listed and prepare to submit them with the charter.
Then write your charter, which should include the components of background,
problem statement, and rationale.

© BrainMass Inc. brainmass.com June 24, 2018, 6:34 pm ad1c9bdddf

Solution Preview

The project stakeholder's in this case are:
Design team: They will be involved in the step-by-step development of the product as they are the ones who will be asked to come up with better improvements in the product, as desired by marketing, production and sales teams.

Production team: It is the responsibility of the production team to carry out the actual production of the designs submitted by the design team.

Purchasing department: They will be entrusted with the task of making purchases for the production team. They will be responsible for sourcing best raw materials at cheapest prices.

Sales and marketing department: The people in these department are very important stakeholders as they are the ones who will be responsible for pushing the new product in the market and creating a brand image for this product.

Finance department: The people in the finance department will have to carry out necessary financial planning and allocation of resources for this project.

Shipping department: They will be responsible for making a smooth ...

Solution Summary

The project charter is a one-time announcement. It clearly establishes the project manager's right to make decisions and lead the project.