Product Life Cycle
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1. Explain how product life-cycle management (PLM) impacts product design.
2. Read the case study "The Culture of Quality at Arnold Palmer Hospital" on page 231. You are a quality manager for a community hospital and the leader of your hospital has asked you to benchmark Arnold Palmer Hospital. How would you do it?
3. Is it possible for a product's life-cycle stage to affect its product strategy? Describe how one product in growth and another in maturity might have different product strategies.
Each response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
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This solution explains answers to three questions. The sources used are also included in the solution.
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Step 1
Product life cycle management has specific goals for a product. These goals change with the position of the product in its life cycle. With changes in goals it becomes necessary to modify the design of the product along with its position in its life cycle.
Product life cycle impacts product design in several ways. During the introduction stage, the firm establishes branding and quality levels. At this stage the firm gets trademarks and patents for its products. During introduction, the product design is done in such a way that competitors and imitators cannot quickly copy the product(b). The focus of design is to delay the entry of competitors/imitators into the market. During the growth stage the product design is modified by increasing features of the product. The product design is also made different from that of competitors. The purpose is to differentiate the product from that of competitors.
During the maturity stage, product design is made attractive. The purpose is to attract the attention of the customer to the product ...
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