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Issue Related Viral Video

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Considering the various aspects of social networking in relation to group influence, go to YouTube and find an issue-related viral video that is no more than five years old. Discuss in-depth why the video created buzz and how it reflects elements of reference groups such as online communities, opinion leaders, reference group social power, influencer marketing, etc.

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Solution Summary

An issue related viral video that created a buzz is discussed in a structured manner in this response. The related references are also provided.

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In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

One issue related to a viral video that is no more than five years old is "How George Floyd was killed in Police Custody | Visual Investigations": Embedded here: https://www.youtube.com/watch?v=vksEJR9EPQ8
This video created a buzz because the killing of George Floyd is considered to be a culmination of several other blacks killed earlier by the police. Specifically, the death of George Floyd came after the July 2014 death of Eric Garner at the hands of the NYPD, the August 2014 death of Michael Brown by the police in Ferguson, and the November 2014 killing of Tamir Rice, a boy of 12 at the hands of Cleveland police. After this, there was the April 2015 death of Walter Scott by a white police officer in North Charleston, the July 2016 killing of Alton Sterling by the police in Louisiana, and another July 2016 killing of Philando Castile by police in St. Paul, Minnesota. The situation was ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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