Analyze the similarities and differences between proactive and reactive PR.© BrainMass Inc. brainmass.com June 19, 2018, 12:32 pm ad1c9bdddf
Proactive PR consists of activities intended to project a favorable image of the firm based on the company's marketing objectives whereas reactive PR consists of activities in response to a negative occurrence involving the company. For exampe, crisis management activities are examples of reactive PR which are undertaken to help company recover from crisis.
Even though the aim of both of both the types of PR is to develop a positive favorable image of the company, Proactive PR aims is much better ...
Analyze the similarities and differences between proactive and reactive PR.