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    Interviewing a PR Professional

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    What are the key global PR trends?

    What are the differences in publicity and advertising in terms of their impact on publics?

    When do you need proactive PR planning? And when do you utilize reactive crisis management?

    Describe the impact of positive and negative PR in daily life and provide at least two examples.

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    Solution Summary

    The solution discusses PR trends and the impact and necessity of PR planning.