Innovation, Design and Creativity

Instructions: From the answer choices provided, please delete the wrong answers and leave only the correct answer with the question.

1. What are the two essential components of innovation?
a. Ideas and commercialization
b. Creativity and implementation
c. Team efforts and new ideas
d. Creativity and pricing
e. Intuition and luck

2. What are the three key aspects of implementation?
a. Creation, ideation, and patents
b. Processes, procedures, and structures
c. Team formation, project definition, and execution
d. Idea selection, development, and commercialization
e. Individual effort, serendipity, and stimulation

3. Which one of the following can the benefits of good design can be found in?
a. Process improvements
b. Picasso paintings
c. Redesign of existing products
d. Space travel
e. Creation of new products

4. Creative people are internally motivated, passionate, and sometimes believe it is their divine duty to achieve specific goals rather than externally imposed goals.
a. True
b. False

5. Creative individuals often have to:
a. Have the courage of their convictions and go against the crowd
b. Be team players and give in to the team to get things accomplished
c. Avoid hard projects and look for the easy way to do things
d. Stick to conventional approaches - tried and true methods
e. Just see what is out there and adapt it to their needs

For questions 6-10, Take into consideration the implications of Porter's Five Forces indicate whether each of the following statements is true or false:

6. Design may create barriers to entry - true or false
a.) True
b.) False

7. Design may reduce suppliers' bargaining power - true or false
a.) True
b.) False

8. Design may reduce buyers' bargaining power - true or false
a.) True
b.) False

9. Design may reduce customers' receptivity to substitutes - true or false
a.) True
b.) False

10. Design may reduce the impact of rivalry among competitors - true or false
1) True
2) False

11. The difference between a physical product and a service is that:
a. You can improve one and not the other
b. One can be designed, but not the other
c. You cannot see or touch a service and it's hard to judge it prior to purchasing
d. You cannot innovate services
e. You cannot innovate products

12. If there is a lapse in quality for intangible products (services) who will probably notice it first:
a. The sales people
b. The customer service staff
c. The management
d. The customer
e. The manufacturing crew

13. An innovative organization follows strict rules and does things the way they have always been done.
a. True
b. False

14. Innovation, design, and creativity may impact which of the following?
a. Products
b. Strategies
c. Processes
d. Services
e. All of the above

15. According to Wind, Crook, and Gunther (2005), a mental model can be:
a. Techno-centric
b. Customer-centric
c. Business-centric
d. Innovative-centric
e. All of the above

16. According to Wind, Crook and Gunther, a mental model describes:
a. The real situation based on fact
b. How you perceive a situation
c. How an organization perceives a situation
d. b & c
e. All of the above

17. What are the four styles of creative intelligence?
a. Expansive, intuitive, imaginative, and inspirational
b. Intuitive, imaginative, inspirational, and innovative
c. Awareness, expansive, imagination, and innovation
d. Organized, intuitive, expansive, innovative
e. Organized, intuitive, imaginative, innovative

18. According to Cook, Wind, and Gunter (2005), the four steps in changing a mental model are:
a. Define your goals
b. Create a project plan
c. Understand your mental model
d. Test new approaches
e. Overcome inhibitors to change
f. Implement the change

19. According to Wind, Crook, and Gunther (2005) mental models can inhibit creative thinking by:
a. Limiting alternative views
b. Limiting the ability to see facts
c. Providing too many viewpoints
d. a & b
e. All of the above

20. An element that does not lead to an innovative environment is:
a. Teaming
b. Hierarchical structure
c. Empowerment
d. Acceptance of risk and failure
e. Lack of boundaries

21. Innovative organizations encourage the use of cross-functional teams.
a. True
b. False

22. Failure is important in an innovative organization.
a. True
b. False

23. Which one of the following does not represent an ideation technique?
a. Brainstorming
b. Six Hats
c. Zoom in - Zoom out
d. Project management
e. Dialogue

24. Which of the following is not a phase in the innovative process?
a. Teaming
b. Ideation
c. Design and creation
d. Project management
e. Closing the loop

25. Both team and individual incentives are important in an innovative organization.
a. True
b. False

26. Which of the following is not critical to creating and sustaining an innovative organization?
a. Training
b. Incentives
c. Respecting and utilizing diversity
d. Knowing the drivers of innovation
e. Authoritative leadership

27. Adaptive disconnects in an organization will speed the movement to becoming innovative.
a. True
b. False

28. Communication in an innovative organization must:
a. Be structured and formal
b. Must be free and have an element of trust
c. Be documented
d. Stay within the innovative team
e. All of the above

29. The four impact areas where innovation can be applied in an organization are:
a. Strategy
b. Process
c. Services
d. Products
e. All of the above

30. What insight or key concept from this class has had the most impact on you, or you feel you will be able to utilize soon after the end of this class (within the next 30 days ) ?