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innovation, design, and creativity

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Compare and contrast innovation, design, and creativity. Be sure to define each term and discuss their business implications.
OK to add personal experiences, situation, or examples relating to a Credit Card industry

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1. introduction
2. main topic
3. conclusion

Be sure to properly cite your references

The content should be comprehensive, accurate, and/or persuasive.
The paper develops a central theme or idea, directed toward the appropriate audience.

The paper links theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly

Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.

The introduction provides sufficient background on the topic and previews major points.

The conclusion is logical, flows from the body of the paper, and reviews the major points

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Define, compare and contrast innovation, design, and creativity

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Innovation and creativity are often used interchangeably; however, there are fundamental differences between these terms. Let us evaluate the difference between these terminologies.

Creativity is the building block or platform for innovation to take place. As per Theodore Levitt, creativity may be defined as thinking up new things whereas innovation is doing new things. In layman terms, innovation is putting action to creative thinking. Ideas generated out of creative thinking will be useless unless someone take risks with such creative ideas and put them into action to create something new and innovative.

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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