Descibing Innovation, Design, and Creativity and Their Benefits
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Please provide assistance in answering the following two questions:
1. What are innovation, design, and creativity? How do you distinguish between innovation, design, and creativity? How have you seen innovation, design, and creativity applied in your organization? Explain your answer.
2. What are the benefits of innovation, design, and creativity in meeting or improving organizational objectives? What would be the challenges of using innovative thinking in an organization? What is an example of how your organization has benefited from an innovation? If not, what type of innovation would you suggest? Explain.
I then need to compare and contrast innovation, design, and creativity. Finally, I need some direction with respect to defining each term and discussing their business implications.
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The solution discusses innovation, design and creativity and their benefits.
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I am going to write about innovation, design and creativity from different sources, which will both distinguish between these three concepts, and what are the challenges and benefits of utilizing innovating thinking in an organization.
According to Markides (1999) innovation, just as other things in management and life means different things to different people; according to this author 'creativity' and 'innovation' are used interchangeably; however, he points out that there are fundamental differences. In fact, according to this author, creativity is an essential building block for innovation, and this is also reflected in the now widely accepted definition of innovation equaling creativity plus (successful) implementation; for example, creativity alone, to come up with ideas, is not enough; to reap the benefits one needs to do something with it-history tells many tales of great inventors who were not able to reap the benefits of their labor; think of the x-ray scanner, invented by EMI but made a commercial success by General Electric, or VCRs invented by Ampex/Sony but successfully commercialized by Matsushita.
Markides (1999) describes creativity as an essential part of innovation, but it is the point of departure. Markides states that as opposed to a commonly held opinion, creativity is the act of coming up with an idea which is an inherently individual act-it is the development of an idea and the implementation where the team is needed; in addition, creativity is relating a concept to a particular body of knowledge; the existing body of knowledge is as vital as the novel idea and really creative people spend years and years acquiring and refining their knowledge base. According to this author, creativity can be stimulated and supported through training, and by creating the right work environment and atmosphere.
According to Markides (1999) citing ...
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