How do you respond to the following traits in consumer research? Provide examples.
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Frugality: Definitely me. Buy only what I need and will go shopping and return with nothing because I could not bring myself to pay the price. Will buy the 5.99 wine rather than the 12.99 wine. Shop for food by ads and low prices.
Impulsiveness: Not very me. I prefer to think about a purchase, though this is not true ...
The expert examines the examples of traits in consumer research.