Apply the 7S model, the Congruence Model, the Burke-Litwin Model and 3 other models to Skype.
Specifically, identify the strengths and weaknesses of each model, discuss two or three issues Skype is facing, and determine which model best applies.
Explain why it's the best choice and how the recommended model can be used to help diagnose the identified issues.
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The first model considered is the 7S model this is also called McKinsey's 7 S Framework. This has seven variables namely style, staff, skills, structure, systems, shared values, and strategy. The strength of this framework is that it considers those variables that they feel the firms can change. The weakness of this model is that it does not consider the environmental variables.
In case of Skype, the firm has been able to successfully link style, staff, and skills to the structure, systems and shared values. However, when Skype was taken over by Microsoft key eight executives were either laid off or resigned. Two executives who joined Skype after it took over Qik also left the company. These were Qik founder and senior vice president. Skype has now become a part of the Microsoft structure and is struggling to adapt to the new organization. Shared values of Skype do not match those of Microsoft and the firm struggles to sustain its cost leadership strategy.
The Congruence model specifies inputs, throughputs, and inputs. These are consistent with the open systems theory. The disadvantage of this model is that it assumes that organizations are open social systems in a larger environment, that change is possible and occurs, behavior happens at individual, group, and systems level. Finally, interactions happen among individual, group, and systems levels of organizational behavior. These assumptions are not always supported by evidence.
In case of Skype the inputs include the existence of a large number of internet users that want phone services, the patents that the company possesses, and historical background of Skype being a pioneer. The current systems in Skype are in a state of flux since it has been taken over by Microsoft. The output or ...
Skype is discussed step-by-step in this solution. The response also has the sources used.