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market share at Skype

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1) If you were an executive at Skype, what strategies would you use to grow market share in the business telecommunications space? What are the advantages and disadvantages of this market?

2. What type of impact could an agreement between Cisco and Skype have on the business telecommunications space? Would the agreement benefit both parties equally?

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1) If you were an executive at Skype, what strategies would you use to grow market share in the business telecommunications space? What are the advantages and disadvantages of this market?

If I was an executive of Skype and I wanted to grow my market share in the business telecommunications space, I would offer businesses packages that would include VoIP and Fax over internet. The standard package would include Skype software that would enable businesses to make phone calls through internet. The businesses would have to make the calls by using a computer.

Similarly, a software that would enable the business to send ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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