Share
Explore BrainMass

Organizational support from business world:

4. Organizational support from business world
a. Company 1
Use the article below to explain the above.

When it comes to selling, there is little that McDonalds doesnÃ?¢â?¬â?¢t know. Being around for almost 60 years, they have had time to explore just about every possible way to sell more. And theyÃ?¢â?¬â?¢ve found some good secrets too Ã?¢â?¬" like selling package deals. Package deals are great for selling merchandise or services. Shoppers like it when everything they need is right there and they donÃ?¢â?¬â?¢t have to think too much. Sellers like package deals too, because theyÃ?¢â?¬â?¢re easily presentable and boost sales as well. In this post weÃ?¢â?¬â?¢ll show you how McDonalds uses packages to sell.

Why selling packages works

Look at our McDonalds example. The fast food giant doesnÃ?¢â?¬â?¢t just sell hamburgers. The menu doesnÃ?¢â?¬â?¢t list many single-sell items. McDonalds offers the whole deal to hungry people, full meals that have the works plus fries and a drink. No one has to worry about figuring out which side order or extra they want. ItÃ?¢â?¬â?¢s all taken care of in the utmost convenience and the consumer is happy all his needs are met. ThatÃ?¢â?¬â?¢s why packaging products or services works Ã?¢â?¬" itÃ?¢â?¬â?¢s handy. It saves time because itÃ?¢â?¬â?¢s fast and easy. Package deals also save consumers a little money (in a roundabout way). Look at the McDonaldÃ?¢â?¬â?¢s strategy again: For a discount off the purchase of single items, consumers get a full meal. Those hungry people arenÃ?¢â?¬â?¢t thinking about comparing costs between buying it all or buying individual. TheyÃ?¢â?¬â?¢re thinking about how much they save, or maybe how little it costs to get a hot cherry pie tossed into the order. By adding upsells to package meals, McDonalds increases sales even more. They smartly package together a burger, a drink and fries, then offers upsells of bacon, cheese or dessert for an even better saleÃ?¢â?¬"and a more satisfied customer who has everything they need or want, and then some.

Solution Preview

The article explains how McDonalds uses packaged deals to increase its sales. According to the article package deals are liked both by the sellers and the buyers. The buyers like them because they know that they ...

Solution Summary

This posting gives you an in-depth insight into McDonald's success

$2.19