Organizational Strategic Intent
Not what you're looking for?
Chapter two raises the issues of objective setting and strategy formulation. The authors suggest that "strategic intent" (the relentless pursuit of an ambitious strategic objective, concentrating the full force of the organization's resources and competitive actions on achieving that objective) is key to focusing the organization on a strategic goal. Do your organizations express strategic intent? How is it expressed? Is it commonly shared in the organization and generally understood? Finally, and most importantly, if the organization lacks strategic intent, or it is ambiguous, what suggestions would you draw from Chapter Two to remedy the situation?
Purchase this Solution
Solution Preview
Many organization expresses strategic intent, by developing a strategic plan in which to carry out its objectives in a manner that is efficient and effective in promoting the attainment of the goal of increased profitability for the organization. The organization aggressively markets products to the customer base that is most likely to have the need for its goods and services, and this marketing is conducted at a number of levels. The marketing that is used by this organization is facilitated through the use of Internet, ...
Education
- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
Recent Feedback
- "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
- "Great, Thank You for our Help!!"
- "Excellent, thank you "
- "Thank you"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.