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Organizational Culture and Effectiveness: Wordplay Greeting Cards


In preparing to change their own culture, Wordplay Greeting Cards would also like your firm to review the culture of their competitors. Your fellow consultants have agreed to help with this project by reviewing some of the competitors and posting their analysis and review for discussion.

From the list below, choose a greeting card company that interests you. Do your best to choose one that has not already been posted on our discussion board. Then, based on research from the company website and any additional information you obtain via the Internet and Library, identify key aspects of the culture and how these aspects may contribute to their success, failure, or both.

As you choose the company to review, try to avoid posting information that duplicates the efforts of other members of your firm (students in your section). You may have to use the link at the bottom of the list below to identify one of more than 100 greeting card companies found in the United States and elsewhere.

Large Greeting Card Companies

*Hallmark: http://www.hallmark.com/webapp/wcs/stores/servlet/HomePageView?langId=-1&storeId=10001&catalogId=10051

*American Greetings: http://www.americangreetings.com/

Small Greeting Card Companies

*Avanti Press: http://www.avantipress.com/html/home.html

*Blue Mountain: http://www.bluemountain.com/index_homec.pd

*Current: http://www.currentinc.com/portalpage.html

*Magic Moments: http://www.magicmoment.com/

*Freedom Greeting Card Company: http://www.freedomgreetings.com/

Or use the directory below to locate other greeting card companies

Yahoo's Greeting Card Company Directory: http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Gifts_and_Occasions/Greeting_Cards/

Solution Preview


I think I did some work with you before on this Wordplay series of scenarios. It's a pretty fun assignment; let's see if we can come up with some good ideas for your discussion. Now I don't know what's already been used by your class, so I'll just pick one and try to get it back quick so you can be the first. Your professor's last line (preceding the links) will give us leeway to find something that's probably more unique and original than your classmates. I loved to "show up" my classmates like that as an undergrad, so I'm going to give you a good long answer for this bid amount (but if we work together again in the future please don't be offended if I don't write as much - this is a lot longer answer than I'd give most people for 1 credit). Its just a fun assignment though anyway, don't you think?

OK, I think I've found a good choice - it's called Chrismukkah, Inc (http://www.chrismukkah.com/ ). This company has a great niche market, as you can probably guess from the name. Have a look around their website. It's a company whose culture is a specific form of multiculturalism - the intermixing of Christian and Jewish winter holiday things. The term Chrismukkah (and ...

Solution Summary

This solution provides a detailed explanation of a "cultural melting pot" through using Chrismukkah as an example.