Public relations for a company with damaged credibility.
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This is a business public relations nightmare and could fall under basic business management courses, All one would have to do would be to google any one of the companies mentioned to gain an understanding as to current or past problems they have encountered.
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Solution Summary
Tyco & Enron bring to mind companies with definate damaged credibility. This answer gives advice for companies like this that can be used to improve public relations.
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Unfortunately your credibility has been damaged as has confidence in the company because of past performance; I mean we are talking about the biggest scandals to rock the financial world. It is important that the public knows the "cockroaches have been ran out of the kitchen" so to speak. Corporate America has an image problem especially after the Enron ...
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