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Analysis of Product Viability Using Pre-determined Criteria

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You are in charge of analyzing five new product ideas and have been given the information below.( 1 = worst, 10 = best). Management has decided that criteria 2 and 3 are equally important and that criteria 1 and 4 are each four times as important as criterion 2. Only two new products can be introduced, and a product can be introduced only if its score exceeds 70 percent of the maxi-mum possible total points. Which product ideas do you recommend?

Performance Criteria Product A Product B Product C Product D Product E
Compatibility with current manufacturing 8 7 3 6 9
Expected return on investment (RIO) 3 8 4 7 7
Compatibility with current workforce skills 8 5 7 6 5
Units profit margin 7 6 9 2 7

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You are in charge of analyzing five new product ideas and have been given the information below.( 1 = worst, 10 = best). Management has decided that criteria 2 and 3 are equally important and that criteria 1 and 4 are each four times as important as criterion 2. Only two new products can be introduced, and a product can be introduced only if its score exceeds 70 percent of the maxi-mum possible total points. Which product ideas do you recommend?

Performance Criteria A B C D E
1 8 7 3 6 9
2 ...

Solution Summary

The solution analyzes five products using five criteria namely: Compatibility with current manufacturing, Expected return on investment (RIO), Compatibility with current workforce skills, and Unit profit margin. Based on the criteria a particular product was recommended.

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