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Two criteria to assess a market's potential for new product

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Describe two criteria used to assess a market's potential for a new product. Based on these criteria, what are the steps the managers of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product? Import their product?

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Solution Summary

In a 191-word solution, the response discusses two important issues to be addressed before making any decisions about global explansion.

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Two important issues that must be addressed before any decisions can be made for global expansion of products would be

1. Regulatory issues
2. Cultural issues

Regulatory information could include trading restrictions, import taxes, currency translation limitations, ease of transferring funds out of the country, ...

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