Purchase Solution

Market Potential Criteria

Not what you're looking for?

Ask Custom Question

Describe two criteria used to assess a market's potential for a new product. Based on these criteria, what are the steps the managers of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?

Purchase this Solution
Solution Summary

The solution describes two criteria used to assess a market's potential for a new product.

Solution Preview

One of the criteria can be the socio-cultural implications of the society in which the new product is to be introduced, and the other can be the purchasing power of the deemed consumers. Take for example a meat processing firm which wants to sell canned beef in India. In India, cows are regarded as revered animals and the idea of consuming beef or veal is abhorrent to many people. If the firm decides to go ahead with introducing canned ...

Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Operations Management

This quiz tests a student's knowledge about Operations Management

Introduction to Finance

This quiz test introductory finance topics.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • Market Potential for a New Product

    162877 Market Potential for a New Product Describe two criteria used to asses a market's potential for a new product.

  • Market Criteria for new product: foreign markets strategy

    The criteria used to assess the market potential for a new product are: 1.

  • Organization: Imports and Market Potential

    Additionally, what other criteria that could be used to measure the market potential?

  • Trend Analysis

    The first criteria used to asses market potential of a product is market indicators. This is economic information on the market within a specific area of interest.

  • Segmenting kids market by hair saloon

    As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

  • Deciding to Expand an Organization

    If the current market share in the same area is dominated by a competitor that is larger and has access to lower cost resources, this would act as a primary criteria in determining the expansion potential.

  • Market Segmentation

    Thus, based on such variables, company can segment its target market. Identify the segmentation criteria that will impact your target market selection. Identify your target market.

  • New Product Launch: Justification and market growth for store

    The product will have a market potential of at least "x" amount of sales and "x" growth rate ? The product will provide at least "x" return on sales and "x" return on investment ? The product will capable of achieving market leadership.

  • segmentation criteria

    183554 Segmentation Criteria Impact on Target Market Toyota's Marketing Plan for the Roof-Mounted Solar Powered Air Conditioning. Identify the segmentation criteria that will impact your target market selection. Identify your target market.

View More Related Solutions