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Process of research - new business

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You are looking to start your own business and you have settled on opening a Pizza take-out restaurant. How do you begin the process of researching your new endeavor? What things will you be looking for and where are the potential sources of information?

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Solution Summary

This solution discusses the process of research in new businesses.

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First, you need to make a plan. A sample research plan may look something like this:

1) Research pizza restaurants in the area
2) Find menus and try to get an idea of customer base by visiting the restaurant at different times to see how many go in to get take out.
3) Look at the Yellow Pages and see the different marketing approaches used by area restaurants
4) Take an informal poll from the town population as to the prices and kinds of pizza they would be ...

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