Business Research Applications
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Describe how "RESEARCH" is used (to improve business) in an organization with which you are familiar and how it can be used more effectively.
1. Overview - an overview of the organization and a brief description of the topic
2. Current Research - what is an example of research currently used in the organization
3. Research Process - here is where you get into the "meat" of the process
4. Use of Research - how does the company use the information they get from the research process
5. Where could the company use more research
6. Conclusion.
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Solution Summary
The solution describes how "RESEARCH" is used (to improve business) in an organization with which you are familiar and how it can be used more effectively.
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Please refer to the attached file for the response.
BUSINESS RESEARCH APPLICATIONS
1. Overview of the organization and a brief description of the topic
The Coca-Cola Company manufactures, distributes, and markets non -alcoholic beverage concentrates and syrups worldwide. The company also offers fountain syrups, syrups, and concentrates, such as flavouring ingredients and sweeteners. The company sells its finished beverage products primarily to distributors, and beverage concentrates and syrups to bottling and canning operators, distributors, fountain wholesalers, and fountain retailers.
The company's mission is "to refresh the world, inspire moments of optimism and happiness, create value, and make a difference".
The Coca-Cola Company has more than 300 bottling partners worldwide.
The company started 125 years ago in Atlanta, Georgia. Currently, it has more than 500 brands and 3,500 beverage products and sells 1.7 billion servings per day in over 200 countries. http://www.thecoca-colacompany.com/brands/coffee.html
Basically, the company conducted a marketing research to determine the potential marketability of the company's new version of an existing product.
2. An example of a research used in the organization
With an aim of determining customer acceptance and overall marketability of its New Coke, a marketing research was conducted. The company spent large amount of its budget for a two - year marketing research.
3. Research Process
Methodology:
Through the use of the most competent research team, an extensive marketing research was conducted by the company for its New Coke which was intended to replace its old formula with a sweeter variation. http://www.scribd.com/doc/2058950/COKE-CASE-STUDY
Blind taste tests were conducted in which the respondents would provide their feedback on the taste of three products: the traditional/original ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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