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Marketing for new app

Scenario: You have created a new app for the iPhone, which allows users to locate trained, experienced babysitters within a specific zip code in the U.S. You would like to market the app through Apple's App Store, but need to develop an estimate of potential users who might purchase it. You have determined that iPhone users tend to have above-average annual household income ($75,000+), and be more likely to have completed a 4-year college degree. Using the websites listed above, answer the following questions for 2012 (the most recent American Community Survey data released):

1. How many family households in the U.S. had children under age 12?

2. How many family households in the U.S. were headed by an individual who had completed a bachelor's degree?

3. How many U.S. families had an average annual household income of $75,000 or more?

Critical Thinking Question

What other market data would you need to create an accurate sales forecast for the babysitter app?

Solution Preview

Below is an outlined response.

1. How many family households in the U.S. had children under age 12?
27.9 million households with children under the age of 12. 20.9 0-5, 27.9, 6-11
2. How many family households in the U.S. were headed by an ...

Solution Summary

Using the supplied questions, some information about marketing needs for a new phone app offering to find babysitters is provided in the solution.

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