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Integrating Various Research Methods

How can observational, survey, and focus group data be integrated?

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All three of these play a role in research studies. Each come with their own set of problems and conditions and all can be considered vital to many studies. Observational is most often used in verification by the researcher of previously documented information. It is also important in qualitative research as it allows the researcher to be part of the group being studied. Survey and focus groups are important to get a clear picture of the way people view the world, the product, their circumstances, and their place. Each also allows the researcher to limit the focus of the survey or group to a ...

Solution Summary

A discussion on how the observational, survey, and focus group data can be integrated for use in research findings. An example is provided.