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Business Research Creditable Sources

Scenario: You just got a job with a research company that will be offering internships to business research students. The interns will be assisting with short-term business research projects. Your manager has asked you to develop a brief training and assessment to ensure the interns know:
the difference between primary and secondary research
the importance of having clear research objectives
how to use Boolean operators
effective search strategies
how to find credible sources of information
how to capture and organize information
She has suggested that you create a PowerPoint presentation covering essential points and then create two simple exercises that will assess the interns' ability to create research objectives, use appropriate keywords and Boolean search terms to find and refine relevant credible information.

Critical Thinking Questions
What might be the consequences of not using credible sources of information in business research and decision making?
Why is it important to know how to collect, collate and organize research information?

Solution Preview

What might be the consequences of not using credible sources of information in business research and decision making?

Credible sources is a must. If you utilize sources that are not credible, it may lead you to incorrect information on the research topic and/or provide the person, i.e. your research company to come up with answers that are not viable for the task they ...

Solution Summary

This solution helps the student understand why obtaining viable information for a research company is important.

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