Purchase Solution

Introductory stage and the 4 P's

Not what you're looking for?

Ask Custom Question

There are well-defined stages in every product development life cycle. my product is ( ( Soap ) at the "introductory" stage. What are some of the implications of this stage for the decisions I must make about each of the 4Ps when designing a strategic marketing campaign? Provide rationale for your answers. Give examples of real products in your answer.

Present your analysis as a 2-page report in a Word document formatted in APA style.

Purchase this Solution
Solution Summary

A brief introduction on how the introductory stage handles the four P's of marketing.

Solution Preview

Introductory stages are important and difficult because a new product is most likely already in competition with established products. Also, the product is not yet proven its value or long term benefits. in most cases, the product is new, an innovation of an established product, or a change in an older product. People do not know it, the benefits, the outcomes, or the probability it does what the company says it does. A company is literally asking for faith from people to buy it.

Pricing then becomes an important point. Do you want to establish ...

Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

View More Free Quizzes
Related BrainMass Solutions

  • Global Marketing 4DB

    Promotion Strategies: In the case of USA, we are a well established firm, but for the European Union and Japan, we would at the introductory stage.

  • Impact of Product Life Cycles

    Briefly, advertising or promotional strategies are used to inform the target market in the introductory stage, persuade in the growth and early maturity stage, and remind in the late maturity and decline stages of the PLC. b.

  • New Product Concepts

    Today however, the marketing mix most commonly remains based on the 4 P's. Despite its limitations and perhaps because of its simplicity, the use of this framework remains strong and many marketing resources have been organized around it.

  • Marketing Strategies Using the 4P's

    367282 4P's of Marketing Mix How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix?

  • Growth Stage Strategies and Activities

    The four P's should be considered during the growth stage to determine how to maximize the product, the margin (price), distribution (place) and promotion to continue to expand the growth stage as long as possible. NetMBA. (2013).

  • Product Life Cycle

    Quick dissemination of information about the product and its information will help it move quickly through the introductory stage.

  • Analyze the impact of the product life cycle on marketing

    The product life cycle includes four main stages, which are the introductory stage, the growth stage, the maturity stage, and the decline stage. The marketing in each stage of the product life cycle must be strategically planned for that stage.

  • new-product pricing strategy

    Choose one of these and argue what you think the new-product pricing strategy should be. aster of Business Administration - Marketing Explain the impact of this on the Introductory stage of the product life-cycle on the new-product pricing strategy

  • Why would advertiser want to use both television and magazines

    The product is in its introductory stage. As such, it requires aggressive advertisement to at least place the product in the map or instill it in the minds of the buyers. 3. The product is in its recovery stage (the stage after the decline).

View More Related Solutions