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Government and Social Media

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The federal government agencies, such as the Center for Disease Control and the New York City Department of Education, maintain Facebook pages in an effort to better reach the public. Similarly, the U.S. Department of State, and the Environmental Protection Agency, among others, run Twitter feeds to provide up-to-date messages and information to the public. Select a governmental Facebook or Twitter feed. What kind of information is provided through the social media? Who are the likely consumers of government through social media such as Facebook and Twitter? Are governmental Facebook pages, Twitter feeds, and YouTube channels effective? Why or why not?

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Solution Summary

Provides an overview of the benefit of social media for government departments.

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Let us take the case of Facebook/Twitter pages of departments such as Center for Disease Control. Such government agencies will provide information on their new initiatives to monitor or tackle diseases, epidemics, etc. They will also use their platform to spread awareness among citizens ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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