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Motivation theories and Sun 2 Shade Company

Case Study:

Things have really been happening at Sun-2-Shade, a company that manufactures self-darkening windshields. Many changes have been made and it would seem like things ought to be going smoothly. However, there are problems with the workers, and you just can't figure out what's wrong.

People don't seem to be motivated, although they are being paid well. You have been in charge, made the decisions you thought were best for the company and the workers, and have even pitched in and shown people how you want things done from time to time.

Everybody has their own job, and they know exactly how it's supposed to be done. You have heard some people complain that their job is boring, but you know that the way you have shown them is the best way to get things done. People come in late, and sometimes seem to actually resent your help! Most of the employees of this company are close to your age (Gen Xers and Millennials). You would really like the employees of this company to feel like they are a team.

Using Microsoft Word and following APA guidelines, answer in 300-400 words the following questions:

How would you solve this problem using Maslow's motivational theory?

How would that differ from using Herzberg's and McGregor's?

Solution Preview

How would you solve this problem using Maslow's motivational theory?

On Physiological Needs
This is the most basic need that workers need to have. Sun-2-Shade Workers 'are being paid well. That the company fulfills all the physiological needs of the workers.

On Safety Needs
It is a common knowledge that when the physiological needs are fulfilled one's attention turns to safety and security in order to be free from the threat of physical and emotional harm (NetMBA, 2011).
It can be deduced that workers' safety needs like 'financial reserves' and 'job security' are fulfilled. The case states that the 'Everybody has their own job'.

On Social Needs
Having fulfilled their physiological and safety needs, the Sun-2-Shade Workers are no longer motivated. In fact they find their work "boring". This is the reason why the workers "come in late, and sometimes seem to actually resent help".

This is a common human behavior.
Even McGregor agree that a satisfied need no longer motivates behavior (Levine, 2011). Workers have to be challenged to sustain their seemingly unending need.

This is what is ...

Solution Summary

This solution analyses Sun-2-Shade Company using Herberg's and Maslow's motivation theory.