Which demographic variables are most closely associated with heavy consumption of the following?
3) Movie attendance
What factors contribute most to the consumption of these items? How do marketers leverage these factors in their marketing strategies?
The following are my thoughts on this question:
Before we get into the details of this question, I thought it would help to assert what is meant by a 'demographic variable'. Marketers typically combine several variables to define a demographic profile. A demographic profile (often shortened to "a demographic") provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.
Regarding this consumption of pancakes, cigarettes and movie attendance, I would think that a marketer would look at the following variables: age of consumer, level of economic status, ...