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What factors are involved in launching a Web site? How does a company address these factors from a marketing perspective?

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A variety of factors are involved when it comes to launching a Web site.

First, they have to consider a budget. This is needed because it costs to maintain it and to consider how transactions will get made on a regular basis from customers. An annual fee is usually required as well as any forms of marketing that a team could put together, such as discounts and coupons in order to make sales.

Second, the organization has to consider how to design it, so that ...

Solution Summary

This solution discussed the factors involved in launching a website, and how a company addresses them from a marketing perspective.