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What factors are involved in launching a Web site? How does a company address these factors from a marketing perspective?
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Solution Summary
This solution discussed the factors involved in launching a website, and how a company addresses them from a marketing perspective.
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A variety of factors are involved when it comes to launching a Web site.
First, they have to consider a budget. This is needed because it costs to maintain it and to consider how transactions will get made on a regular basis from customers. An annual fee is usually required as well as any forms of marketing that a team could put together, such as discounts and coupons in order to make sales.
Second, the organization has to consider how to design it, so that ...
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