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    Storing Customer Information for Marketing

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    Explain how storing customer information in a database might be advantageous to Acura, a division of Honda Motors, in their customer relationship management (CRM) efforts.

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    © BrainMass Inc. brainmass.com June 4, 2020, 12:53 am ad1c9bdddf
    https://brainmass.com/business/marketing/storing-customer-information-marketing-365581

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    Anytime a company has customer information stored in a database, it is easily pulled up and used. If a customer calls in with a problem the customer service representative can pull up the customer and see which vehicle they own, any current recalls or issues, and can begin ...

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    The expert examines storing customer information for marketing.

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