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Storing Customer Information for Marketing

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Explain how storing customer information in a database might be advantageous to Acura, a division of Honda Motors, in their customer relationship management (CRM) efforts.

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The expert examines storing customer information for marketing.

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Anytime a company has customer information stored in a database, it is easily pulled up and used. If a customer calls in with a problem the customer service representative can pull up the customer and see which vehicle they own, any current recalls or issues, and can begin ...

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