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    Storing Customer Information for Marketing

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    Explain how storing customer information in a database might be advantageous to Acura, a division of Honda Motors, in their customer relationship management (CRM) efforts.

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    Anytime a company has customer information stored in a database, it is easily pulled up and used. If a customer calls in with a problem the customer service representative can pull up the customer and see which vehicle they own, any current recalls or issues, and can begin ...

    Solution Summary

    The expert examines storing customer information for marketing.