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Sonic-Introduction of PDA

Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous strengths. First, its PDA has a superior handwriting recognition system, which simplifies use. Second, it bundles valuable feature found only on higher-price rival products. Third, Sonic PDA can accept any palm-compatible peripheral; and fourth it is priced lower than competing models. However, it weaknesses include: lack of brand awareness and image; lack of color display screen; and slightly heavier weight than most competing models.

a. Why should sonic use variable such as age group, income distribution, and educational qualification to segment its market.

b. What are the attributes suggested by Sonic?

c. what are the benefit suggested by Sonic?

c. what is the core benefit of the sonic PDA?Explain?

Any idea how to approach this assignment?

Solution Preview

a) Sonic should use such variables for segmenting its market in order to offer not only the right mix of features in the product but also make it the most competitively priced product in the market. It needs to understand the desired requirements of its target markets as there is already lot of competition in the market and in order to capture ...

Solution Summary

Sonic should use such variables for segmenting its market in order to offer not only the right mix of features in the product but also make it the most competitively priced product in the market.

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