Purchase Solution

The weaknesses SONIC Inc.

Not what you're looking for?

Ask Custom Question

1. What do the customers think the company needs to improve?
2. What innovations in the industry might leave the company behind the competition?

Purchase this Solution
Solution Summary

SONIC's organizational weaknesses are discussed in terms of customer review and industry innovation.

Solution Preview

1. What do the customers think the company needs to improve?

SONIC has built limited dine-in areas in recently constructed restaurants due to customer dissatisfaction with service during inclement weather. With a drive-up style restaurant with outdoor ...

Purchase this Solution
Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • SWOT of SONIC PLC

    Research at least two quesitons (strengths, weaknesses,opportunities and threats). Strengths 1. What do customers think the company does well? 2. How does the rest of the marketplace view the company? Weaknesses 1.

  • Sonic-Introduction of PDA

    d) The core benefit of the Sonic PDA is that one can enjoy the vast feautres found in any other PDA like Palm by spending a small amount on the Sonic PDA.

  • Product and Branding

    What is the core benefit of the Sonic PDA? Explain. c. What are the attributes and benefits suggested by the Sonic brand? d. How can Sonic use packaging and labeling to support its brand image?

  • Sonic Case Study: From Sole Proprietorship to Franchisor

    Sonic-Drive-In---One-of-the-Top-25-Franchises&id=2448748. The solution traces the success of Sonic and its transformation from a sole proprietorship into a corporation, and finally to franchisor.

  • Scanning the Market Environment

    However, it weaknesses include: lack of brand awareness and image; lack of color display screen; and slightly heavier weight than most competing models. 1. Scanning the Market Environment a.

  • Streangths in SONIC PLC

    309504 Strengths in SONIC PLC SONIC PLC's Strengths have to be assesed by answering two questions. What do customers think the company does well? How does the rest of the marketplace view the company?

  • Time Value of Money

    Lance Armstrong Inc. manufactures cycling equipment. Recently the vice president of operations of the company has requested construction of a new plant to meet the increasing demand for the company's bikes.

  • Solving: JAVA Questions

    560171 Solving: JAVA Questions - The linked list that follows represents a stack. After we push the player (5, Joe, Sonic) onto the stack, what are first and last items on the stack?

  • Fast Food Restaurants Overview

    The Sonic method is good, but the refrigerated burgers often run out and someone or the cook has to bring more from the freezer, which causes delays, especially during rush hours. I would keep the access to burgers closer to the cooking area.

View More Related Solutions