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    Mass Media Advantages and Disadvantages

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    Could you list the advantages and disadvantages for using using newspapers, television,radio and magazines

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    Mass marketing is advertising to large market segments through mass media and other public forums. While it is an expensive form of marketing, advertising can be an asset for certain situations.
    <br>Mass media are those media reaching large numbers of the public via radio, television, movies, ...

    Solution Summary

    The expert lists the advantages and disadvantages of using newspaper, television, radio and magazines.