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Incentive Offer Advantages and Disadvantages

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A publisher offers college professors one of a selection of four best selling mass market books as an incentive for filling out a ten-page mail questionnaire about a new textbook.

What advantages and disadvantages does this incentive offer?

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This solution discusses the advantages and disadvantages in this incentive offer in 188 words.

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Incentive offer
A publisher offers college professors one of a selection of four best selling mass market books as an incentive for filling out a ten-page mail questionnaire about a new textbook.

What advantages and disadvantages does this incentive offer? Explain your answer.

Advantages
1. The publisher is receiving knowledge from the ...

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