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Interactive Television

In APA format, how are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Use references.

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Innovations in Interactive Television

Today's innovations are significant. A viewer can watch any show at any time and watch it anywhere. With the DVR technology, a viewer can rewind, pause or even stop a show to take a phone call or attend to a child. The show can be watched over and over again. Society can also download a favorite movie or television show on a home computer or Ipod. Today's technology is vast and marketers are keeping up.

How are Marketers using this ...