Identifying internal and external environment conditions

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Question:
Internal and External Markets
I am doing a project on Peets coffee and tea (coffee cart on wheels) product concept. I've identified the target market, but also must identify internal and external environments.

Internal

You need to focus on what strengths and weaknesses inside the organization. What advantages or disadvantages your company has that will help meet or miss the target market. Strengths can be identified by the competencies or edge that your organization has over all the others to meet the needs of the target ...