You have just started your first marketing job and your first assignment is to develop a marketing plan for a new product. The first step in the development of the plan is to find some examples of plans that other companies are using in which you can find ideas.
Using your course materials, the Cybrary, and/or the Internet, locate 10 examples of marketing plans. Create an annotated bibliography for each of your examples.© BrainMass Inc. brainmass.com June 23, 2018, 3:53 pm ad1c9bdddf
Using your course materials, the Cybrary, and/or the Internet, locate 10 examples of marketing plans. Create an annotated bibliography for each of your examples.
TEN EXAMPLES OF MARKETING SUCCESS
1. The Chewonki Foundation of Wiscasset, ME has awarded a contract to Avālence, LLC to install a Hydrofiller at their Environmental Education Campus. The Chewonki Renewable Hydrogen Project (CRHP) is intended to expand Maine's renewable energy economy by demonstrating that "green" hydrogen can power fuel cells to provide critical backup power. The project's centerpiece, the Hydrofiller 15, is fueled by renewable energy generated by a photovoltaic array of solar panels. It will generate hydrogen at 3,000 psi (pounds per square inch) and then store sufficient quantities of the hydrogen energy to provide four days' backup power for the Environmental Education Center at Chewonki Foundation's Wiscasset campus.
The center will sponsor two public outreach programs on the benefits of renewably generated hydrogen -- one geared for technical audiences, and the other for the general public -- to include on-site displays, tours, brochures and workshops. As a demonstration project, CRHP will provide a working platform for Maine business, research and educational institutions, entrepreneurs, investors and the public to gain experience with hydrogen-based technologies.
The project's manager, Paul Faulstich, announced that the Hydrofiller 15 "is unique in the electrolyzer market because it produces high-pressure hydrogen without the need for a compressor."
2. Avālence presented to a record breaking audience of over 300 cleantech sector investors assembled in San Francisco for Cleantech Venture Forum IV, the premiere showcase for venture-grade, emerging clean energy enterprises. The cleantech sector is defined as technologies that allow for more efficient use of natural resources and that greatly reduce ecological impact. "We're getting a bigger and bigger piece of the pie year after year," said Keith Raab, Cleantech's president and chief executive. The Cleantech Venture Forum is renown for its presentation of only the highest quality clean energy investment opportunities available.
Addressing the audience of venture capitalists, fund managers, angel investors, corporations and investment bankers, Avālence CEO Deborah Moss presented the compelling advantages of the company's Hydrofiller technology, a groundbreaking electrolytic process to produce hydrogen fuel. "We have a truly disruptive technology in terms of lowered capital cost and enhanced system reliability" states Moss. "Our globally unique process will advance the commercialization of distributed hydrogen production for clean energy applications." Avālence is focusing its near term sales and marketing efforts on backup power, transportation and renewable energy storage markets, as well as industrial applications.
The market for alternative energy is growing as global oil prices rise, fossil fuels become more scarce, states look for more reliable energy supplies and the United States reduces its dependence on foreign oil, investors say. In 2003, investment in clean technology ventures rose eight percent to $1.2 billion while overall venture capital investment fell 14 percent to $18.2 billion, according to Cleantech.
3. The Avālence Hydrofiller 175 was selected for installation at Fort Collins Utility because it is the only hydrogen-generating system available that can produce CHG directly (without mechanical compression) at 5000 pounds per square inch (psi)-- the hydrogen pressure required to produce "Hythaneâ?¢".
"Our Hydrofiller does not require a separate mechanical compressor to produce the hydrogen gas for these fleet vehicles," says Tom Jackson, President of Avālence. "This saves the City of Fort Collins money by reducing equipment costs and the ongoing maintenance that has ...