Explore BrainMass

Business: Marketing and Innovation

The two purposes of business are marketing and innovation. What does this statement mean to you?

introduction, body and conclusion
careful paragraph development
formal punctuation and mechanics
correct spelling
appropriate title
not to be a research paper; do not use sources

Solution Preview

Marketing and Innovation in the Business Environment


In today's globalized environment, there are a number of factors that contribute to the success or failure of a business. Two factors that can affect a businesses success overwhelmingly are marketing and innovation. Both factors must be addressed in order for a company to succeed in the corporate environment. This paper will discuss marketing and innovation in the business environment and discuss the importance of each to a company's success.


The globalized market of today requires a company to have a vast understanding of the different marketplace in which they compete. In particular, globalization requires companies to have an understanding of the ...

Solution Summary

The purposes of business marketing and innovations are discussed in the following posting.