The conference has come to an end. Your complete Strategic Marketing Plan is now due. Revise your current draft by applying the critiques from the Group Project in Unit 4, and add the following components to create your final plan:
I WILL ADD THE PRICING FROM UNIT FOUR DB AND THE DRAFT
CAN YOU GIVE ME THESE BELOW , I HAVE TO ADD THEM TO THE FINAL DRAFT THAT WAS SUBMITTED THIS WEEK.I WILL ADD THE FINAL DRAFT FOR CLARITY
Product Policy -
Channels of Distribution -
Customer Relationship Management -
The product is the soul of the company, the maximum vector of the characterization of the same (as well as the services that are associated with it).
The product is characterized not only by its physical features but also by the image that it conveys. Therefore, we have these decisions associated with product policy:
1) Product Features
As to the features, and according to the client's viewpoint, the factors that make the clients to consider the product good, are essentially, quality (if it meets his expectations) and, the real advantage offered by the same, be it in terms of performance or design.
With respect to our service, ie., the main feature which sets our product apart from the bundle of services offered by big and small companies in the industry is the customization and personalization in the services for our target market segment: Ethnic Population residing in US. We are focusing on minutest details in the provision of our services to create and deliver world class services leading to total customer satisfaction. For people in ethnic communities, their perception of quality is a service which understands their typical needs and wants with respect to managing their surplus funds. Our service includes all those features which are essential to succeed in ethnic marketing such as an element of personal touch, ...
CRM and channels of distribution, product policy