Explore BrainMass

Strategic Management: Marketing fragmentation occurs because

Market fragmentation has occurred in many industries because of ________

(a) emergence of flexible technologies
(b) homogenization of markets
(c) implementation of Just-in-Time inventories
(d) increased strength of large competitors
(e) increased internationalization of business

Solution Preview

Market fragmentation describes a market condition whereby there ...

Solution Summary

In a couple of sentences, the solution explains the answer and the situation underwhich it occurs.