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Strategic Management: Marketing fragmentation occurs because

Market fragmentation has occurred in many industries because of ________

(a) emergence of flexible technologies
(b) homogenization of markets
(c) implementation of Just-in-Time inventories
(d) increased strength of large competitors
(e) increased internationalization of business

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Market fragmentation describes a market condition whereby there ...

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In a couple of sentences, the solution explains the answer and the situation underwhich it occurs.

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