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success factors for a marketing plan

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What would be the top three success factors for a marketing plan in an organization ?

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Solution Summary

What would be the top three success factors for a marketing plan in an organization is determined.

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First of all, the marketing plan should be in consistency with the overall strategic plan and should move the organization towards achievement of its corporate goals, mission and vision. It should position and market the product in the desired manner and deliver the value proposition hidden in the product to the customer. In other words, marketing plan ...

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