Sonance: Case Study Analysis
Not what you're looking for?
Using the Sonance Case Study, compile a comprehensive case study analysis based upon the case. This involves a critical review of the company and situation leading to the problem identification. From there, you will research the company, industry, and competition, leading to the identification of several viable alternatives, followed by the final recommendation. In summary, the format should include the following:
Company/product overview: Introduce the company and product/services.
Situation analysis: This will require an analysis of what is going on internally within the organization as well as externally. Think about the political/legal environment, economic, socio-cultural, and technological.
Problem: Identify the problem(s) that this company is having or will have in the near future.
Alternatives: Formulate a minimum of three possible alternatives that could solve the problem stated above.
Explain each thoroughly with an eye on the advantages and disadvantages of each alternative.
Recommendation: Examine the alternatives and select the best alternative for this company. Include your
rationale for selecting this over the others and discuss the implementation process.
Purchase this Solution
Solution Summary
The response provides you a structured explanation of case study analysis of Sonance, its problem, alternatives, and recommendations. It also gives you the relevant references.
Solution Preview
Company Product Overview:
You should say the company is Sonance. The industry was the audio industry and the product is audio speakers that fitted into walls and ceilings so that the customers were able to enjoy music throughout their homes without compromising interior design and architectural considerations to accommodate large cabinet speakers. The other products that followed were in-wall subwoofer, unique dual driver speaker technology, three channel amplifier- bass, left, and right, in wall speaker with adjustable high-frequency, amplifier for multi-room use, in wall home theater speaker, amplified volume control technology for multi-room, THX Ultra in-wall speaker system, coaxially mounted pivoting midrange tweeter mechanism, customizable multi-room amplifier, in wall and in ceiling high fidelity speakers, and in-wall music system for Apple iPod (1).
Situational Analysis:
Please say that the key situational factor was that local manufacturing arrangement of Sonance led to the emergence of a competitor namely SpeakerCraft. Sonance moved its manufacturing to Asia which reduced its manufacturing costs but still pitted it in a fierce price competition with SpeakerCraft (20).
Political/legal environment:
The political environment provided stability and the legal environment provides protection from copyright violation. When SpeakerCraft produced speakers that were identical to those of Sonance, it sued the company. However, because of poor legal advice, Sonance lost the legal battle over copyrights.
Economic Environment:
During the period there was economic growth which was fuelled in part by the growth of information technology. In this background not only was there a strong market demand for speakers but there was also growth in the customer segments of mass marketing customer electronics retailers and production home builders. The strong economic growth was also reflected in the 20 percent annual growth in sales revenues of Best Buy. The rising interest rates also indicated that the economy was upbeat. From the perspective of Sonance, the mass marketing electronics retailers and production builders offered excellent opportunities for growth.
Socio-cultural:
The socio-cultural trends during the period were that customers made purchases from electronic retailers. In addition, the demand for housing was also increasing. The trend relevant to Sonance was that customers were not averse to having holes punched in their walls and ceilings for installing audio speakers. The socio-cultural trend was to buy consumer electronics. The products of Sonance formed a part of the audio segment of the consumer electronics segment. A combination of product cycle and economic factors drove the demand for consumer electronics.
Technological Environment:
The technological environment was driven by improvements in information technology. At that time the IPod was the latest improvement in information technology that was used for listening to music. The main technological advancement ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.