Share
Explore BrainMass

kroger company

Can you help me get started with this assignment?

What are the company's current missions, objectives, strategies and policies?
-are they clearly stated or are they merely implied from performance
-Mission, what business is the corporation in? Why?
-Objectives, what are the corporate, business and functional objectives? Are they consistent with each other, with the mission and with the internal and external environments?
-what is the mix of strategies the corporation is following? Are they consistent with each other, mission, objectives, internal and external environments?
-Policies, what are they? Are they consistent with each other, with the mission, objectives, strategies and internal and external environments?
-Do the current mission, objectives, strategies and policies reflect the corporation's international operations, whether global or domestic?

Solution Preview

What are the company's current missions, objectives, strategies and policies?

The company's mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.

The key strategy of the company is defined as "Customer 1st" strategy. Kroger's business strategy is known as Customer First. It is the Company's objective to have their customers say the following things about our company:

Our people are great!

I get the products I want, plus a little.

Our prices are good.

The shopping experience makes me want to return.

Reference: http://www.mepjobs.com/JobSeekerPages/displayCompanyProfile.aspx/1130254830

The objective of the company is to become the largest, one stop shop retailer of goods. The company wants to establish itself as the numero uno and most preferred retailer in all the markets that it operates.

-are they clearly stated or are they merely implied from performance

The mission of the company is clearly stated. The Customer 1st strategy of the company is clearly outlined and highlighted numerous times. The strategies are clearly reflected in the performance of the company, as well as stated by the company from time to time in annual reports, press releases, etc.

The growth of the company even during tough economic times, rising market share and strong revenue also reflects the objectives and strategies of the company, as well as the mission to become the market leader.

-Mission, what business is the corporation in? Why?

The corporation is in the retailing business and operated different format of retail stores under different brand names. The mission of the company is to become one stop shop provider of retail products. Therefore, it is in the business of operating stores under different brands and format to cater to all types of customers and become a one stop shop provide of retail goods.

-Objectives, what are the corporate, business and functional objectives? ...

Solution Summary

How did kroger company perform the past year in terms of ROI, Market Share and profitability?

$2.19