Letter to Shareholders From the CEO
Not what you're looking for?
Read the letter to shareholders from the CEO or chairman of the board.
? Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from
company leadership should include:
o An assessment of the firm's performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future
? Answer the following question in your evaluation: What impressions does the letter give
you about the quality of the company's financial leadership and planning?
Purchase this Solution
Solution Summary
The solution describes the strengths and weaknesses of a letter from the CEO to the shareholders.
Solution Preview
The letter from the CEO of Kroger (David B. Dillon) does a fantastic job of relaying the message that the company had a phenomenal year financially. The letter goes on and on describing the positives the firm experienced financially during the previous year. The letter also tells us what a charitable organization Kroger is and how fortunate we are to have them in our communities. Mr. Dillon expends a great ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.