Letter to Shareholders From the CEO
Read the letter to shareholders from the CEO or chairman of the board.
? Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from
company leadership should include:
o An assessment of the firm's performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future
? Answer the following question in your evaluation: What impressions does the letter give
you about the quality of the company's financial leadership and planning?
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The letter from the CEO of Kroger (David B. Dillon) does a fantastic job of relaying the message that the company had a phenomenal year financially. The letter goes on and on describing the positives the firm experienced financially during the previous year. The letter also tells us what a charitable organization Kroger is and how fortunate we are to have them in our communities. Mr. Dillon expends a great ...
Solution Summary
The solution describes the strengths and weaknesses of a letter from the CEO to the shareholders.
Evaluation of letter from CEO to shareholders (GM)
1. Go to http://www.annualreports.com/
2. Enter your General Moters in the Search by Company Name field.
3. Click Search.
4. Click the hyperlink that appears with your company's name.
5. Open the PDF or HTML version of the annual report.
Read the letter to shareholders from the CEO or chairman of the board.
? Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from
company leadership should include:
o An assessment of the firm's performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future
? Answer the following question in your evaluation: What impressions does the letter give
you about the quality of the company's financial leadership and planning?