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    Letter to Shareholders From the CEO

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    Read the letter to shareholders from the CEO or chairman of the board.

    ? Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from

    company leadership should include:

    o An assessment of the firm's performance in the last year

    o Both positive and negative developments

    o Ideas for strategic planning for the future

    ? Answer the following question in your evaluation: What impressions does the letter give

    you about the quality of the company's financial leadership and planning?

    © BrainMass Inc. brainmass.com October 1, 2020, 10:08 pm ad1c9bdddf


    Solution Preview

    The letter from the CEO of Kroger (David B. Dillon) does a fantastic job of relaying the message that the company had a phenomenal year financially. The letter goes on and on describing the positives the firm experienced financially during the previous year. The letter also tells us what a charitable organization Kroger is and how fortunate we are to have them in our communities. Mr. Dillon expends a great ...

    Solution Summary

    The solution describes the strengths and weaknesses of a letter from the CEO to the shareholders.