Read the letter to shareholders from the CEO or chairman of the board.
? Evaluate the CEO's letter, in 200 to 300 words. An effective annual report letter from
company leadership should include:
o An assessment of the firm's performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future
? Answer the following question in your evaluation: What impressions does the letter give
you about the quality of the company's financial leadership and planning?
The letter from the CEO of Kroger (David B. Dillon) does a fantastic job of relaying the message that the company had a phenomenal year financially. The letter goes on and on describing the positives the firm experienced financially during the previous year. The letter also tells us what a charitable organization Kroger is and how fortunate we are to have them in our communities. Mr. Dillon expends a great ...
The solution describes the strengths and weaknesses of a letter from the CEO to the shareholders.