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Assessing New Market Risk

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What do you feel is an appropriate method to assess the risks in order to determine if a new market will be a good opportunity? How do you fully research this market that could be unfamiliar to the company?

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Solution Summary

This solution describes an appropriate method to assess the risks in order to determine if a new market will be a good opportunity. It also discusses how to fully research this market that could be unfamiliar to the company.

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To assess the risks of a new market one would want to engage in market research. A market research firm could be hired to do this, although sometimes commercial real estate firms also offer this service when one is looking at property. A in-house team experienced in finding locations and determining the viability of the ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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