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SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. The purpose of the SWOT is to assess the resources and capabilities inside the firm as they relate to accomplishing the strategy of the organization.

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SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. The purpose of the SWOT is to assess the resources and capabilities inside the firm as they relate to accomplishing the strategy of the organization. When performing a SWOT analysis, one imagines oneself at the door of the firm. One opens the door and looks inside the firm, through the organization, and into the outside world through the resources and capabilities of that organization.

When assessing strengths, strategists identify those elements of the organization that ...

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