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Analyzing Evaluation Instruments Used in Research

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1. You have been asked by the head of marketing to design an instrument by which your private, for-profit school can evaluate the quality and value of its various curricula and courses. How might you try to ensure that your instrument has:

a. Stability (or test-retest reliability)
b. Equivalence
c. Internal consistency
d. Content validity
e. Predictive Validity
f. Construct validity.

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The solution analyzes evaluation instruments used in research.

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a. I would ensure that my evaluation instrument has stability, by ensuring that the methodology that was used in arriving at the original results, can be replicated in retests in its exact state, so that any retests are indeed as reliable as the original evaluation that was conducted, in order to ascertain the quality value of the school's curricula

b. I would ensure that my evaluation instrument has equivalence, by ensuring that the methodology that is used to evaluate the quality of the school's various curricula and ...

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