Pricing Strategy in a Global Market
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What strategies should be considered if a small business is setting prices for a product that is to be exported? How are these strategies different from those used in a domestic market?
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One strategy that should be considered in this type of situation is ensuring that the price for the product is set lower than the foreign and domestic competitors within that nation in ...
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- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
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