Purchase Solution

Marketing Segmentation: Identification and Recommendation

Not what you're looking for?

Ask Custom Question

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Identify different segments of the market for launching this product.
Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Purchase this Solution

Solution Summary

Identifications and recommendations for marketing segmentation are provided.

Solution Preview

A product of this type is good for both consumer and commercial markets. However, the obvious problem is getting people to try it. Therefore, placing it in the most viable markets, those who are currently making strides in solar energy would be the place to begin. You also want to consider the weather implications. A lightweight material might need some ...

Purchase this Solution

Free BrainMass Quizzes
Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Operations Management

This quiz tests a student's knowledge about Operations Management

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.