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Culture Briefing- Malaysia

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Culture Briefing for a U.S.- based Company Selling Bicycles

Assume you are a manager in a company that sells bicycles. Your company started in the United States, but it has also been a big player in the European market for a long time. Now, it is going to be expanding into a new market on a new continent. You have been asked to head a work team to develop this new market.

You will be taking some of your U.S. employees to the country of Malaysia, where you will lead an operation that will include these employees, as well as new employees who are citizens of Malaysia where you will be opening a new office. You know culture is important to successfully selling your bicycles to a new set of customers, and you have decided to educate yourself about the country where you are setting up your operation. After conducting research into the market, you have prepared a briefing to enable your U.S. sales team to understand how to operate successfully in this new market. The briefing will also help your American employees understand how to work effectively with the employees who are citizens of Malaysia.

The country that I have selected for our new target market is Malaysia. The assignment is to help collect the research for a culture briefing on the country of Malaysia.

My culture briefing should include the following information:

-Description of the Country

history( cultural and financial) and geography
profile of inhabitants
political system
economic system

-Culture of the Country

traditions and customs
values and ethics
life styles
common business practices

-Key Business Strategies

strategies for promoting successful business growth given the culture in Malaysia
strategies for addressing the cultural perspectives of your new customers in Malaysia
strategies for addressing the cultural perspectives of your new employees (that is, citizens of that country)

The culture briefing should be 6 to 8 pages, plus a cover page and a references page.

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Culture Briefing for a U.S.- based Company Selling Bicycles
The country that I have selected for our new target market is Malaysia. The assignment is to help collect the research for a culture briefing on the country of Malaysia.
My culture briefing should include the following information:-Description of the Country history( cultural and financial) and geography profile of inhabitants political system economic system -Culture of the Country traditions and customs values and ethics life styles
I will provide a general overview of the country, its culture, and other variables that make up the social fabric of Malaysia. The country is located in Southeast Asia and has approximately 25 million residents that is comprised of a multi-ethnic cultural mix consisting of a majority Malaysian population, which represents 50% of Malaysia's population, and this is followed by Chinese citizens who represent 23% of the population, and Indians who constitute 7% of the population. The rest of the population is "others at 7%, and these are those who could reside from a host of different ethnicities as it is not defined. The country is also evenly divided in regard to religious affiliations as 60% of the population practices Islam, which is primarily represented by Malaysian citizens while 19.2% of the population practices Buddhism, which is represented by mostly Chinese citizens. Indian's practice Hindu, which is why the number of people in the country that follow this religion correlates with the Indian population as 6% of the population practices this religion.

The country's governance is predicated upon a constitutional monarchy, which is a form of government wherein the king or queen is designated the "Head of State" but any legislation that is enacted into law must occur through the use of the elected Parliament. The Monarch is not responsible for creating laws. The society as a whole is not heavily integrated in regard to interracial mixing whereas Malays marry Malays, Chinese marry Chinese, and Indians marry Indians. There is also not much transference of social customs and cultures as these three majority cultures typically attempt to preserve their own traditions and cultural norms, which means that there is little interaction between these three cultures outside of work and other functions such as government, and school.

In regard to communication in society, "saving face" is ...

Solution Summary

Culture Briefing for Malaysia is examined.

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