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Unleashing Technology

Answer in full detail the questions on the attached document.

Check Your Understanding

Test your comprehension of the principles in this module by discussing what is meant by "killer app." Provide examples that support your response.

Exercises

Using the list of addresses in Appendix B, browse the World Wide Web and select an article that reflects an example of a killer app as defined in the text. Discuss the content of the article, demonstrating how it relates to the topic. What type of technology was addressed in the article? What is its function and benefit or impact? Include the URL addresses to identify your sources.

URLs from Appendix B
www.hp.com
www.bp.com
www.backroads.com
www.barclays.co.uk
www.barnesandnoble.com
www.bowne.com
www.bellcore.com
www.dell.com
www.fedex.com
www.microsoft.com
www.nike.com
www.sun.com
www.sfnb.com
www.sega.com
www.platinum.com
www.timewarner.com
www.toyota.com
www.travelocity.com
www.ups.com
www.usps.com
www.upside.com
www.viacom.com
www.wsj.com

Professional Development

1. Visit: www.intel.com, choose a current topic and write an executive summary about one technology (i.e.: wireless).

2. List and discuss your ideas about information technology tools that your organization possesses but does not use. Address the potential reasons why these tools are not being used.

Attachments

Solution Preview

Check Your Understanding

Test your comprehension of the principles in this module by discussing what is meant by "killer app." Provide examples that support your response.

Killer app means developing computer software that is so unique and has such high utility that it helps sell computer hardware. The common examples of killer app are operating system or a gaming console. The killer application induces the buyer to purchase the hardware or other software necessary to run the application.
Industry examples of killer apps are the sales of IBM PCs because of the spreadsheet Lotus 1-2-3. Another example is that of Aldus PageMaker. It helped increase the sales of Apple Macintosh.

Exercises

Using the list of addresses in Appendix B, browse the World Wide Web and select an article that reflects an example of a killer app as defined in the text. Discuss the content of the article, demonstrating how it relates to the topic. What type of technology was addressed in the article? What is its function and benefit or impact? Include the URL addresses to identify your sources.
The URL of the article is http://www.adobe.com/print/spotlights/ibmsp8/pdfs/IBMsp8.pdf

The name of the article is "Marketing Communications Group Automates Production of
Customized, Consistent Catalogs Worldwide With FrameMaker 5.5,
Significantly Reducing Labor Requirements"

The article gives you the benefits of Adobe FrameMaker 5.5. The article discusses in great detail the benefits of Adobe FrameMaker 5.5. To use this attractive software it was important to have IBM PC. The type of benefits this software brings relates to a number of business processes. This is the killer application that gives the customer benefits like reduction of production cataloging time, fast production of product pricing guide, streamlined production ...

Solution Summary

This explanation provides you a comprehensive argument relating to Unleashing Technology

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